heather d
is me
and I’m here to help people grow + thrive
(myself included)
I am a creative and purpose-driven professional dedicated to aligning my passions with my professional aspirations. With a background in marketing, design, communications, and project management and interests in, writing, sustainability, health + wellness, fashion, and upcycling, I thrive in environments that allow flexibility, creativity, collaboration, and movement.
I am uniquely positioned to help build + grow people, teams, and businesses with my graphic design, branding, marketing, communications, and coaching skills. I am passionate and hope to contribute to causes I care about while helping others live healthier, more fulfilling lives. My diverse skill set enables me to move seamlessly between different types of tasks, and I am committed to finding joy and purpose in every project I pursue!
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resume + work
senior marketing manager
marie gabriel bridal
Led rebranding and strategic realignment efforts for Brides by Young and Marie Gabriel Bridal, resulting in a 23% increase in web traffic and in-store appointment conversions year-over-year.
Managed three website redesigns, updated logos, sales team training, and internal/external communications to enhance brand presence and customer engagement.
Revamped marketing strategies to align with sales objectives, enabling greater agility and adaptability in response to changing market conditions.
corporate brand manager
simon property group
Delivered strong support to the National Media Experiences Sales team throughout project management activities and management of creative assets, performance, proposals, and invoicing, resulting in a 20% increase in annual sales.
Directed brand management actions with a maximum focus on enhancing brand visibility, revenue generation, and business performance across consumer and business-to-business sectors.
Exceeded $1B Simon Gift card sales target and secured a significant increase in sales through collaboration with internal and external teams.
Organized and managed creative assets for a company portfolio of over 200 properties across digital, print, and media platforms.
Oversaw internal and organizational communications for key employee initiatives and meetings.
Collaborated with legal and external agencies to verify the accuracy of creative, financial, and disclaimer statements.
marketing project manager
iowa association of realtors
Conceptualized and executed an innovative digital contest, leading to a 193% increase in social media followership and engagement growth of 481%.
Steered cross-functional marketing projects in terms of brand visibility, member base retention/growth, and revenue generation.
Spearheaded acceleration of email click-through rate to 40%, thereby exceeding the industry standard of 16%.
Piloted rebranding efforts, including logo and website redesign and creation/dissemination of brand standards and correlating documents.
Coordinated print design and production in addition to press release content creation and distribution.
Developed and orchestrated event communications and sponsorship opportunities for launches, industry gatherings, and tradeshows.
Orchestrated effective coordination of multiple, simultaneous, and long-term marketing projects in collaboration with cross-functional teams and through independent international travel.
marketing manager
upper limits climbing gym
Achieved recognition of 65% boost in post-class membership sign-up rates as a result of the implementation of standard procedures and team marketing best practices.
Oversaw daily operations and guidance of performance-focused marketing team to ensure alignment with goals and new business development objectives.
Triggered 233% community growth over two years by refining social media engagement capabilities.
Expanded education opportunities and community involvement through local tradeshows and health fairs, teaching a college course, and collaborations with other local and national organizations.
Yielded sales growth of 15% within one year by driving sales and marketing excellence.
account executive|radio
withers broadcasting
Secured high-value deals through exceptional negotiations and account management, while applying sales, communication, and marketing best practices.
Spearheaded achievement of critical branding and sales objectives as well as delivery of outstanding customer service and satisfaction by consulting with potential/existing clients in demanding environment.
education + certifications
Southern Illinois University Carbondale, IL
School of Journalism
Advertising: Integrated Marketing Communications
Health Coach Institute
Certified Health and Life Coach
behavior change | nutrition | stress management
ACE
Certified Personal Trainer
Strength Training | Stretching | Pilates